In Focus – Beach Style || Introducing We Are Feel Good

The World's Best Sunscreen.

That's a big claim.

But with the beach being so central to our #DwellWell lifestyle ... we thought we'd give the We Are Feel Good collection a go.

And then we discovered, the Australian made SPF 50+ has a cult following. 

It's not uncommon to hear squeals of delight emanating for our Beach Style edit ... It seems our customers are ever happy to find a tangible stockist of their favourite preservative free sun cream.
As the weather starts to turn 100% Summer, we're talking more and more in store about beach style essentials.  Amongst the new season Basil Bangs collection, Mayde turkish towels & limited edition S'well bottles - We Are Feel Good is firmly on our YES list.
We took time this week to connect with We Are Feel Good Inc. co-Founder Aeron Paterson on the story behind her cameo product and what it means to the WAFG team to ...


"We Are Feel Good was born from a collection passion for the Australian outdoor lifestyle.Our aim is to produce the world’s best broad spectrum sunscreen. One that performs well in Australia's harshest environments and feels beautiful on the skin.  We believe in living life to its fullest and filling our days with adventure, the outdoors and nature. All of these things inspire our creativity, which is reflected in our brand.  Creativity to us,  is a way of expressing who we are in a fun and memorable way! Whether it is designing new packaging, brainstorming an upcoming campaign or launching a new product, we stay true to who we are as a brand and allow creativity to be part of every process."

What inspires you creatively?

 "Being in nature, by the ocean, anywhere in the outdoors! We’re constantly inspired by our beautiful surroundings, in the south west of WA, where we call home.  Nature – you just can’t beat it! It’s where we choose to play and it’s part of why we created our range. We wanted a sunscreen that seriously performed and protected our skin, so we could enjoy living the life we love, while we were exposed to the elements."

Do you have a special creative process you follow in the creation of your collections?

"For us, it comes down to teamwork. We’re lucky to have such a diverse skill set across our team. Everyone brings a different creative edge to the table, so our creative process is based on collaboration!"

Not just any sunscreen, We Are Feel Good Inc. products have been tried and tested to withstand the harshest outdoor environments. Australian made and owned, the sunscreens are PRESERVATIVE, PABA & PARABEN FREE.  The collection is SPF 50+ and has also eliminated reef harming UV filters, OXYBENZONE & OCTINOXATE from it's formulas

Packed full of gorgeous skin goodies to moisturise and hydrate your skin - with We Are Feel Good Inc. you feel like you are wearing a moisturiser, not a sunscreen.

Gifting a beach lover? 

A collection of outdoor style goodies makes for a thoughtful & unique option.  Consider pairing a We Are Feel Good sunscreen with a Købn Towel, a limited edition S'well bottle, a piece (or pieces) of the Basil Bangs collection. 

Located in the boutique shopping district of the Ferry Road, Brickworks Centre, Dwell Store is the Gold Coast’s leading destination space for Urban and Contemporary gifting.

Dwell Store searches Australia and beyond for unique leading and emerging, functional design brands. We bring our clients an exclusive and discerning gifting and lifestyle edit that they deserve.

Proudly representing more than 40 emerging international and Australian functional design brands including ; AesopArmadillo & Co,  Basil BangsElk The LabelElms & KingFrank GreenHappy SocksKøbnLa La LandMarimekkoMaydeNormann CopenhagenPalm Beach CollectionMiGoals, Slip Pillowcase, S’well Bottle + more.

Bespoke customisation is available for corporate clients and complimentary boutique gift wrapping is a given.  Busy at work? We're more than happy to accomodate your schedule.  Private out of hours appointments are available upon request.

Follow our brand discovery journey on @dwellstore_australia and be sure to include us in your styling and gifting moments … #DwellWell








November 22, 2018 — Dwell Store